Will Gamma AI replace Web Designers?
A Candid Look at Gamma.app, ChatGPT and the Future of Creatives
We’ve entered a fascinating era in which artificial intelligence no longer feels like the distant, sci-fi promise it once was. It’s not only here; it’s actively reshaping the creative world we thought only humans could thrive in. Fellow writers are sharing screen time with ChatGPT while designers are side-eying Gamma.app and others are anxiously scrolling through Twitter feeds predicting the death of creative jobs.
Some, like you and me, are asking better questions. Not “Will AI replace us?,” but rather “How do we evolve with it?”
As the founder of Creative Clicks, I live and breathe web design, bot as a visual craft and as a strategic service. So, when I recently saw a LinkedIn post from a connection predicting that Gamma.app will soon replace Canva for Presentations, images, as well as web layouts and design, I sat with the question. I poked at what the creative future has in store for us and I came away with something far more nuanced than I thought I would.
So, let’s break it down.
First, what is Gamma.app and why is it gaining traction?
Gamma is an AI-powered platform that helps users create slide decks, documents, and (you guessed it) web-style pages quickly and without needing a background in design or development. You can type a prompt like, “Give me a three-page pitch deck for my eco-friendly skincare brand,” and Gamma will respond with layouts, images, and even suggested copy, all formatted and ready to tweak.
I’ve tried it myself and I’ll be honest - It’s fast. It’s clever. It’s minimalist and clean and does a pretty decent job of producing something that looks polished enough for internal use, MVPs, or bootstrapped launches. Shortly put, I was impressed.
But here’s what it isn’t, and this is important. Gamma is not a substitute for strategic thinking. It’s not a brand builder. It doesn’t know your customer journey, your marketing goals, or how your brand sounds after two espresso shots and a tight deadline. It’s a tool, not a tactician.
AI is replacing tasks, not people.
Which leads to my next point. There’s a misconception floating around that tools like ChatGPT and Gamma are here to take jobs. But what they’re really doing is replacing specific tasks. That is, the repetitive, mechanical ones that don’t require emotional nuance or creative judgment. Think:
Generating a first draft of a paragraph.
Building a basic layout.
Resizing an image.
Populating dummy content.
These tools are phenomenal time-savers. And yes, they’re coming for that low-hanging fruit—the quick “just whip something up” website requests, the $50 logo gigs, the endless tinkering with font sizes. If this is your business strategy, you might want to rethink things.
But if you’re in the business of depth, of strategy, of crafting digital experiences that reflect something real? Then you’re not being replaced. You’re being repositioned. Elevated, even.
When and why should someone still hire a web designer?
Let’s talk about what AI can’t do (at least not yet, and not well) and when it’s probably best to hire a professional.
1. When your brand needs to stand out, not blend in
AI is trained on what already exists and only produces what’s statistically likely, not what’s remarkable. That means it can mimic trends, but it can’t set them. A web designer builds something that will be distinctly yours. Something that doesn’t look like a slightly upgraded PowerPoint deck, but something with presence and real authenticity.
2. When user experience needs to drive conversions
It is important to remember that design isn’t just about looking pretty, but about moving users through a journey. A good designer asks, “What’s the goal of this page? Where do we want visitors to click? How do we reduce friction and increase action?” AI doesn’t ask those questions. It reacts. Designers architect.
3. When your site needs custom integrations or functionality
If your site needs Booking systems, eCommerce, Member portals, Multilingual content, Conditional logic, it’s probably best to look in a web designer’s direction. These aren’t one-click add-ons. They are thoughtfully built, tested, and refined by someone who knows the tools, the plugins, the code and most importantly, the human behind the screen.
4. When the message matters as much as the medium
As a template and custom web designer, I can first-hand tell you that templates are great until they all start to feel the same. A designer helps you refine your brand voice, clarify your offer, and align your visuals with your values. They translate not just your aesthetic preferences, but your ethos. That’s not something AI can replicate, because it hasn’t lived your story.
5. When you don’t want to DIY everything
Time is a resource too. Sometimes, hiring a web designer isn’t just about the final product. It could also require trusting someone to take it off your plate so you can focus on the bigger picture. As I always liked to say, just because you can use AI to build something halfway decent, doesn’t mean you should.
The future of design is not AI versus humans. It’s AI with humans.
Honestly speaking, the smart move isn’t resisting the rise of AI. It’s learning to collaborate with it, especially if you’re in a creative environment with a white-collar job.
In my Creative Clicks business, I already use AI behind the scenes to help me generate mood boards, brainstorm copy ideas, even help clients understand their own messaging better. It’s a tool in the toolbox. Not the architect, not the builder, and definitely not the client whisperer. Just my digital assistant.
If you had to ask me, I’d say I believe the web design industry will evolve the same way the photography industry did when smartphones got good. The ones who kept shooting auto and ignoring composition faded. Yet, the ones who adapted, who leaned into storytelling, emotion, and editorial edge are flourishing more than ever. This morning, the same day I’m publishing this, my husband said something that’s been sitting with me: “If AI is really about to take over everything the way we anticipate it to, then by that logic, Nespresso machines should’ve put baristas out of work years ago.”
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TL;DR (but really, read the whole thing—it’s good for you)
Gamma.app is impressive, it really is. And ChatGPT has become increasingly powerful; a far cry from what it was when it just launched. Just ask me, I use it every day, BUT they’re not your competition; they’re your tools.
If you’re building a business that deserves more than “good enough,” hire a designer. And if you’re a designer wondering whether your days are numbered, I’ll say this: AI might change the how, but it can’t touch the why. And when your why is clear, your value is undeniable.
